Using Social Media Tools and Networking Techniques in Library Activities in Digital Environment

The rise of social media has transformed it into the fastest means of communication for spreading information, engaging a diverse range of individuals. Like others, librarians are also impacted by social media. In today's era of Information and Communication Technology, having official social media accounts has become essential for attracting library users. In India, librarians are encouraged to create official profiles on platforms such as Flickr and Picasa for sharing images and to use video-sharing sites like YouTube, Viddler, Vimeo, and Ustream. Although multipurpose social media platforms such as Facebook, Google+, and LinkedIn, as well as blogs, offer limited options for image and video hosting, they remain the preferred choice for Indian librarians to share both personal and professional visuals. Additionally, library websites can be linked with social media, and they can also enhance each other.