EvaluatingE-Commerce MarketingMix: AStrategic Perspective

Current paper demonstrates on analysis of tools of performance assessment of the ecommerce systems. The analysis is based on the practical use of e-commerce systems and creation of a acquire funnel. In comparison to traditional practiced marketing attempt, digital ways offers more visibility to consumer conduct and their actions. The article proposes techniques of assessing e-commerce systems. Metrics and Key Performance Indicators (KPI) is advocated for evaluation. The structure can be used by various company’s comprising services and management, as well as software developers of the online stores to upgrade their digitization efficiency of website or digital applications and comprehensive marketing efforts.