REVERSE LOGISTICS AND ORGANIZATIONAL PERFORMANCE OF PLASTIC MANUFACTURING FIRMS IN PORT HARCOURT

This study examined the relationship between reverse logisticand measures of organizational performance of plastic manufacturing firms in Port Harcourt. The study adoptedcross sectional survey design. The organizational scope of the study wereeight (8) functional plastic manufacturing firms in Port Harcourt. The choice of these firms were purposively selected out of registered plastic manufacturing firms in Port Harcourt However, the element of the study were the general managers, heads, senior staff and assistants of functional departments in each of the 8 plastic manufacturing firms, totaling 210. Furthermore, krejcie and Morgan sample size Table (1970) was adopted to determine the total sample size from the accessible population. The Pearson Product Moment Correlation was the statistical tool used for data analyses, with the help of Statistical Package for Social Sciences. The study found that,reverse logistics had a positive relationship with sales growth and market share of plastic manufacturing firms in Port Harcourt. This means increased use of reverse logistics contribute to the improvement of performance of plastic supply chains by increasing their product returns over time.The study therefore concluded that for performance of plastic manufacturing to be effective, reverse logistics practices must be in place, or gradually be adopted as a framework of best-practices.It was thus, recommended that, Plastic manufacturing firms should prioritize reverse logistics over any other form of strategic haven shown to have a positive and significant effect on sale growth and market shareand alsoensure that structures are established to encourage reverse logistics in order to make contribution towards firm performance.