Market research strategies in the global tech industry: a comparative study of apple, samsung, and huawei

This study examines the market research strategies of three global technology giants – Apple, Samsung, andHuawei. Through a comparative analysis of their approaches to product differentiation, market segmentation, distribution,pricing, promotion, and technological adaptation, this article highlights both shared practices and distinctive strategieseach company employs to maintain competitive advantage. By leveraging consumer insights, each brand tailors itsofferings and strategies to resonate with target audiences across diverse markets.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-11-07
DOI
https://doi.org/10.5281/zenodo.14237934
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
0.00
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article

Market research strategies in the global tech industry: a comparative study of apple, samsung, and huawei

Zenodo (CERN European Organization for Nuclear Research)
Consumer Behavior in Brand Consumption and Identification
article

Market research strategies in the global tech industry: a comparative study of apple, samsung, and huawei

article en

Abstract

This study examines the market research strategies of three global technology giants – Apple, Samsung, andHuawei. Through a comparative analysis of their approaches to product differentiation, market segmentation, distribution,pricing, promotion, and technological adaptation, this article highlights both shared practices and distinctive strategieseach company employs to maintain competitive advantage. By leveraging consumer insights, each brand tailors itsofferings and strategies to resonate with target audiences across diverse markets.

Zenodo (CERN European Organization for Nuclear Research)
Industry, innovation and infrastructure
Openalex Percentile: Top 51%
Consumer Behavior in Brand Consumption and Identification
DOIOpen Access PDFOpenAlex
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Market research strategies in the global tech industry: a comparative study of apple, samsung, and huawei · Zenodo (CERN European Organization for Nuclear Research) (2024) | TGRS Research Map | TGRS