Online Advertising and its impact on consumer behavior

This thesis describes the impact of online advertising on consumer behavior and analyzes the types of onlineadvertisements. The effects of online advertising are discussed in order to increase consumer awareness and preference.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-10-18
DOI
https://doi.org/10.5281/zenodo.14315809
Primary Topic
Consumer Market Behavior and Pricing
Type
article
Field-Weighted Citation Impact
0.00
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article

Online Advertising and its impact on consumer behavior

Zenodo (CERN European Organization for Nuclear Research)
Consumer Market Behavior and Pricing
article

Online Advertising and its impact on consumer behavior

article en

Abstract

This thesis describes the impact of online advertising on consumer behavior and analyzes the types of onlineadvertisements. The effects of online advertising are discussed in order to increase consumer awareness and preference.

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 51%
Consumer Market Behavior and Pricing
DOIOpen Access PDFOpenAlex
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Online Advertising and its impact on consumer behavior · Zenodo (CERN European Organization for Nuclear Research) (2024) | TGRS Research Map | TGRS