LEXICAL-SEMANTIC ISSUES OF MILITARY TERMS OF URDU IN MASS MEDIA TEXT

The article examines the process of lexical-semantic issues of terminological units when used in the mass media text, which appeared due to the rapid development of mass media. The present article considers current military vocabulary borrowed from English to Urdu. The data for the research were collected from authentic materials of popular newspapers such as Daily Pakistan, Daily Jang and the official magazine of Pakistan Armed Forces Hilal. This article attempts to study the main features of the military terminology of Urdu language. The collected authentic materials were divided into the following semantic groups: terms for military positions, terms for military organizations, abbreviations related to the military sphere, weapons, clothing, words expressing military action and equipment. English loanwords of military terms are used not only in the military, but also in common literary language. Such words have special meaning when they are used in the military. Analysis of English loanwords in semantic groups showed that a lot of words were borrowed in military positions, names of military organizations and abbreviations. We can see that military operations and uniforms semantic group use less English loanwords than other groups. Based on our analysis, we can predict with a high degree of certainty that it is no coincidence that these borrowings are used in the press. They are available in both bilingual and monolingual dictionaries.