PHYSICAL FACILITY ATTRIBUTES AND PERCEIVED VALUE OF HOTEL INDUSTRY

The focus of this paper was to examine the relationship between the dimensions (aesthetics, amenities and ambiance) of physical facility attributes and perceived value of hotels in Abuja, Nigeria. To achieve the purpose of this study, three objectives were formulated which were also used to draft the research hypotheses and research questions. The population size of the study was hotel guests of 1,132 hotels that operate in the six area councils in Abuja. In getting a sample size the researcher employed Cochran formula for calculating a population size that is large and unknown. After applying the formula, a sample size of 246 was derived. Partial Least Squares Structural Equation Modelling (PLS_SEM) approach that explore the linear relationships between multiple independent variables and a single or multiple dependent variable (Hair, et al., 2014) were adopted for the analysis of data collected in this study. This was done with the aid of SmartPLS v4 Software. The result of these analyses proved that there is a significant positive relationship between the dimensions of physical facility attributes and guest perceived value. The dimensions of physical facility attributes were found to have a predictive capacity on guest perceived value up to the tune 37.1% respectively. The following were recommended: It is recommended that hoteliers should as a matter of priority consistently improve the quality of room facilities to fashionable taste for continuous attraction of guests, they may consider the use of a more neutral colour palette with pops of colour to add interest, invest in stylish and comfortable furniture that serves as both functional and decorative elements should be incorporated into their strategy for creating unique ambience to their guests. This could help build favourable guests’ perception.