Antecedents to Brand Equity for the Service Industry: A Thematic Analysis

Purpose-Given the increasing contribution of the service industry to the economy, and the dearth of suitable models for measuring the brand equity of services, this research paper aims to bring out the antecedents to brand equity with reference to the service industryDesign/Methodology/Approach- The paper is based on content analysis of research articles from scientific databases, using a qualitative data analysis software NVivo. For a comprehensive understanding of the analysed data, the authors have presented a word cloud and a concept map in the research paper

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-01-09
DOI
https://doi.org/10.5281/zenodo.14623432
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
0.00
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article

Antecedents to Brand Equity for the Service Industry: A Thematic Analysis

Zenodo (CERN European Organization for Nuclear Research)
Consumer Behavior in Brand Consumption and Identification
article

Antecedents to Brand Equity for the Service Industry: A Thematic Analysis

article en

Abstract

Purpose-Given the increasing contribution of the service industry to the economy, and the dearth of suitable models for measuring the brand equity of services, this research paper aims to bring out the antecedents to brand equity with reference to the service industryDesign/Methodology/Approach- The paper is based on content analysis of research articles from scientific databases, using a qualitative data analysis software NVivo. For a comprehensive understanding of the analysed data, the authors have presented a word cloud and a concept map in the research paper

Zenodo (CERN European Organization for Nuclear Research)
Industry, innovation and infrastructure
Openalex Percentile: Top 47%
Consumer Behavior in Brand Consumption and Identification
DOIOpen Access PDFOpenAlex
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Antecedents to Brand Equity for the Service Industry: A Thematic Analysis · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS