CHALLENGES AND PECULIARITIES OF INTEGRATION OF INTERNATIONAL MEDIA BRANDS WITH THE GEORGIAN MEDIA SPACE ON THE EXAMPLE OF "FORBES" MAGAZINE

Successful international media outlets try their best to cover as many countries around the world as possible and establish their own local editorial offices. Many of them successfully implement all of this, however, there are often cases when the work of local editorial staff turns out to be unsuccessful. Several media giants have their own editorial offices in Georgia, which are operating successfully.One of these is the business-analytical magazine “FORBES”. The aim of the article is to analyse the challenges and features of integrating international media brands with the Georgian media space using the example of one of the most influential American magazines in the world, “FORBES”. To determine the functions, history, development trends, specifics, authors, and goals, methods, and forms of its entry into the Georgian media space of a specific international media brand.