UNLOCKING STOCK MARKET ACCESS: EVALUATING THE ROLE OF FINANCIAL LITERACY PROGRAMS IN EMPOWERING LOW-INCOME COMMUNITIES

The present work aims at analyzing the effects of developing financial literacy programs on the level of engagement of the subpopulation with the stock market. To this end, the study aims at evaluating the impact of financial literacy campaigns in educating a targeted population so as to understand whether the targeted group will more likely to participate in stock market investments. Based on the Cochran’s formula, 408 participants are going to be surveyed regarding financial literacy and stock market investment. In evaluating the data collected the study uses statistical techniques such as regression and ANOVA. The findings are expected to contribute towards policy and programme development that would enhance access to financial services.