LEXICAL APPROACH AS A METHODOLOGICAL BASIS FOR BUILDING COLLOCATION COMPETENCE

<div>This article explores the integration of the communicative-cognitive and lexical approaches in foreign language teaching, with a focus on developing collocational competence. Modern educational demands necessitate the adoption of</div> <div>effective teaching strategies, with a particular emphasis on principles, methods, and tools for foreign language instruction. The communicative-activity approach is highlighted for its focus on communicative competence, activity-based learning, and a learner-centered process. Meanwhile, the lexical approach, which emphasizes vocabulary over grammar, aims to enhance students' ability to use language effectively through lexical chunks and collocations. The article examines the benefits of using authentic language contexts and corpus-based data to reinforce the learning of collocations, demonstrating the compatibility of the communicative-cognitive and lexical approaches. The discussion underscores how both approaches, while differing in their emphasis on vocabulary, complement each other in enhancing language learning, particularly for philology students learning English. Ultimately, the lexical approach is presented as an effective methodological framework for fostering collocational competence and improving overall language proficiency.</div>