Sustainable Growth Strategies in Indonesia's Sharing Economy Platform Business

Abstract This commentary evaluates a thesis that explores sustainable growth strategies in Indonesia’s sharing economy, particularly within platform-based businesses such as Gojek and Grab. The study emphasises the interplay of dynamic capabilities, stakeholder communication, digital branding, and methodological rigour. Utilising advanced SEM-PLS and hierarchical component modelling (HCM), the thesis demonstrates how context-sensitive market orientation and communication innovation—especially in tone of voice and credibility—enhance long-term competitiveness and resilience. It also foregrounds the importance of employer branding and cross-functional collaboration as strategic resources. The integration of local responsiveness and empirical precision offers actionable pathways for firms navigating the complexities of digital transformation in emerging economies. Keywords. Sustainable growth, sharing economy, platform business, stakeholder communication, dynamic capabilities, SEM-PLS, hierarchical component model, market orientation, digital branding, Indonesia, Gojek, Grab.