DE LA ECRAN LA PUBLIC: DISTRIBUȚIA DE FILM ÎN REPUBLICA MOLDOVA

Film distribution is a critical component of the film industry, serving as a bridgebetween the creative process of film production and the audience. Film distribution ensures that filmsreach their target market, and without an effective distribution strategy, even the most exceptionalfilms can go unnoticed. The success of a film relies not only on its artistic merits but also on the efficiency of its distribution strategy. Successful distribution requires a comprehensive understandingof the target audience, including audience preferences, demographic characteristics, cultural nuances, and market trends. Promoting a film involves using a wide range of platforms, such as socialmedia, traditional advertising, digital marketing, influencer marketing, and promotional events. Thestudy provides a comprehensive overview of film distribution in the Republic of Moldova, highlighting the importance of understanding the cinematic space, analyzing audience preferences, usingeffective promotion methods, and adhering to the existing legal framework. By considering thesefactors, filmmakers and distributors can increase their chances of success in reaching and engagingthe audience, thereby encouraging the growth and development of the film industry in the Republicof Moldova.Key words: distribution, film industry, audience preferences, digital platform, branding, launch strategy, potential revenues