Comparative Analysis of Generic Medicines versus Branded Medicines: Implications for Healthcare Policy

Abstract: Generic drugs are pharmaceuticals that contain the same active ingredients as branded drugs. They function in the same way but may have slight differences in appearance. Generics are essentially copies of branded drugs whose patents have expired. Branded drugs, on the other hand, are the original products developed by pharmaceutical companies. Both types have the same active ingredients, dosage forms, and quality. However, people often confuse them due to differences in packaging and cost. In India, there are many myths surrounding generics due to a lack of knowledge and awareness. Doctors tend to be hesitant to prescribe generics due to concerns about quality and safety. Pharmacists are also reluctant to dispense generics because they earn less commission on sales and there is less demand from consumers. To address this issue, the government has launched the 'Jan Aushadhi Scheme' to provide quality medicines at affordable prices to consumers. Generic drugs despite being significantly cheaper (usually 50%-60% less expensive than branded drugs), generics have yet to gain widespread popularity in India. This is because branded drugs are more commonly used, primarily due to better awareness among the public