Effectiveness of the city events, protocol, and public information office events management of LGU Naga

This study aims to develop an enhanced events management framework for the City Events, Protocol, and Public Information Office (CEPPIO) of Naga City to optimize the efficiency and effectiveness of managing public events. Utilizing a descriptive-correlational research design, the study gathered data from 42 respondents, comprising CEPPIO staff and stakeholders involved in event planning and management. It examines the existing practices and challenges in CEPPIO’s event management processes and their impact on operational success. Specifically, the study investigates four key areas: planning, coordination, implementation, and post-event evaluation, identifying the best practices currently employed. It also explores the logistical, financial, technological, and organizational challenges CEPPIO faces and analyses the relationship between the effectiveness of its events management practices and these challenges. Findings highlight the strengths of CEPPIO’s current practices, such as strategic coordination and structured planning, while also revealing critical barriers, including limited technological resources and logistical constraints. The study establishes a weak to no correlation between the effectiveness of CEPPIO's practices and the challenges encountered, underscoring the need for targeted improvements. Based on these insights, the proposed framework introduces actionable recommendations, including clarifying role assignments, enhancing staff capacity, strengthening coordination, and investing in modern communication tools. These recommendations aim to create a more adaptive and responsive event management process, ultimately enhancing public event outcomes for Naga City.