Improving the efficiency of investment activity in oil and gas enterprises

Recognizing the importance of the oil and gas industry to the energy supply, the article examines the barriersto investment activities that are important to increase operational efficiency, reduce environmental impact, and maintaincompetitiveness, and how to overcome them. various strategies for improvement mechanisms have been explored.Among the main approaches, the implementation of digital technologies, public policy support, establishment of publicprivatepartnerships and sustainable financing models were considered as possible solutions.