A study on Indian Olympians Brand Endorsement Before and After Paris 2024 Olympics

The research paper is a study on understanding history of Olympic games how has surge in sports marketing been carried in India and how has brand collaboration with Indian Olympians surged after the Paris 2024 Olympics. The paper shows about the brand endorsements before and post Paris Olympics which also highlights how much increase has been done in valuation of players. It also talks about how has government of India has been funding into various sports to different states among various sports athletes and Olympians. It discusses about how has been the current sports marketing for Olympians in India.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-11-06
DOI
https://doi.org/10.5281/zenodo.14043659
Primary Topic
Sports, Gender, and Society
Type
article
Field-Weighted Citation Impact
0.00
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article

A study on Indian Olympians Brand Endorsement Before and After Paris 2024 Olympics

Zenodo (CERN European Organization for Nuclear Research)
Sports, Gender, and Society
article

A study on Indian Olympians Brand Endorsement Before and After Paris 2024 Olympics

article en

Abstract

The research paper is a study on understanding history of Olympic games how has surge in sports marketing been carried in India and how has brand collaboration with Indian Olympians surged after the Paris 2024 Olympics. The paper shows about the brand endorsements before and post Paris Olympics which also highlights how much increase has been done in valuation of players. It also talks about how has government of India has been funding into various sports to different states among various sports athletes and Olympians. It discusses about how has been the current sports marketing for Olympians in India.

Zenodo (CERN European Organization for Nuclear Research)
Partnerships for the goals
Openalex Percentile: Top 54%
Sports, Gender, and Society
DOIOpen Access PDFOpenAlex
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A study on Indian Olympians Brand Endorsement Before and After Paris 2024 Olympics · Zenodo (CERN European Organization for Nuclear Research) (2024) | TGRS Research Map | TGRS