The Role of Humanities and Marketing in Addressing India's Social Challenges

India, one of the world's most populous and diverse countries, deals with a variety of social problems, including poverty, gender inequality, access to healthcare and education, and environmental degradation. To solve these issues, an interdisciplinary approach is required, with marketing and the humanities playing a crucial role. It takes an understanding of human behaviour, culture, ethics, and values all of which are offered by the humanities to appreciate the complexities of these challenges. On the other hand, marketing provides strategies for implementing solutions and effectively communicating them.