Representation of Women Entrepreneurs in Literature, Cinema, and Media: A Shifting Narrative

Abstract: This paper explores into the evolution of women entrepreneurs in literature, film, and media, keeping in mind the manner in which these narratives are reflective of, as well as influential towards, people's perception of women entrepreneurs. The paper examines the transformation from stereotypic representation towards more realistic and empowering representation and reflects on women entrepreneurs' struggles and successes within various cultural milieus. The article examines, through in-depth cases in various media, how these representations affect the dreams of women and the broader debate on gender and entrepreneurship. In the process, it examines how intersectionality - the intersection of race, class and sexual orientation with gender - affects the lived experience and representations of women entrepreneurs.