PROMOTION OF GEOGRAPHICAL INDICATIONS: A CATALYST FOR RURAL ECONOMIC GROWTH IN INDIA

Geographical indications are products of a special kind, which are known for their uniqueness, reputation, and properties that are inherent to them just because of the geographical place they come from. In India, the promotion of GIs has emerged as a vital strategy for driving rural economic growth, leveraging the distinctive attributes of regional products to enhance their value and competitiveness. Firstly, one way GI promotion can address this is by encouraging the preservation of traditional knowledge which will thereby make it possible to reward preserving ancient practices handed over through generations in rural areas. These traditional practices when recognized and protected by GIs sustain rural livelihoods and cultural heritage. Secondly, focusing on distinctiveness in characteristics and origin of GI products ensures improved value addition giving room for higher prices that enable farmers to earn more income. By increasing value added not only do individual producers gain but it also triggers general economic expansion in rural areas.