STYLISTIC FEATURES OF ENGLISH SOCIAL ADVERTISING TEXTS

This article explores the stylistic features of English social advertising texts, emphasizing their role in shaping public perception and encouraging behavioral change. The study highlights various expressive means and stylistic devices commonly employed in social advertisements, including personification, metaphor, hyperbole, simile and pun. These linguistic techniques serve to enhance message retention, evoke emotional responses, and strengthen the persuasive impact of social campaigns.