VISUAL CONCEPTS OF CONTEMPORARY MAGAZINES AND SIGNIFICANCE OF DESIGN COVERS IN MAGAZINE MARKETING STRUCTURE (magazines "Teatri", "Arili", "ARTFORUM", "Art in America")

Media and culture play a pivotal role in shaping public consciousness. Over the years, cultural tastes have been shaped by a complex interplay of social factors, including peer influence. Media has expanded this influence exponentially, creating a new cultural landscape.Cultural journalism plays a crucial role in fostering an informed and democratic society. In conjunction with the field of culture, it provides the public with essential information to make informed decisions. The degree of societal trust in the media is contingent upon several factors, including the media's independence from governmental and other external influences, its capacity for critical thinking and analysis, its willingness to address openended questions, its commitment to verifying information, and its ability to present a range of perspectives and draw logical conclusions. The media's ability to comfort society is contingent upon its adherence to principles of truth, objectivity, impartiality, and promptness. The development of society is inextricably linked to the quality of the media.The objective of our research is to examine the representation of cultural topics in Georgian and American print media, with a particular focus on two Georgian and two American magazines. The periodicals "Teatri," "Arili," "ARTFORUM," and "Art in America" were selected for analysis. This paper will examine the discourse diversity of art in media, with a particular focus on the visual concepts employed in contemporary magazines and the role of the cover in the marketing structures of the aforementioned magaz ines.