CONSTRUCTING NEGATIVE FEELINGS IN FILM DISCOURSE AND THE COGNITIVE-PRAGMATIC PERSPECTIVES OF MULTIMODALITY IN EMOTIONS

This article investigates the intricate process of constructing and conveying negative feelings in film discourse, adopting a cognitive-pragmatic lens to examine the interplay of multimodal cues and their impact on emotional engagement. Moving beyond traditional analyses focused solely on linguistic features, -en-scène), sonic aspects nal responses in viewers. we argue that a comprehensive understanding of emotional experience in film necessitates examining the complex synergy between visual elements (e.g., cinematography, editing, mise(e.g., music, sound effects), and verbal communication. Drawing on theories of embodied cognition, conceptual blending, and relevance theory, we analyze how filmmakers strategically combine and manipulate these multimodal resources to evoke specific negative emotio