How to design sustainable business models: A research integrated protocol

Case Studies, Living Labs, Lighthouses, innovation platforms, etc.) in identifying and designingsustainable business model solutions to shared social, ecological, and economic challenges.The protocol, which supports the development of sustainable business models, guides thereaders through the four main stages: initiating, learning, strategizing, and reflecting. Byfollowing the activities outlined in these stages, initiatives will 1) begin joint activity and definethe scope of their initiative, 2) take part in collective sense-making activities, 3) envision andstrategize how to create economic, social, and environmental value, and 4) assess and, asnecessary, revise the activities to adapt and develop continually. Together, these activitiesbuild a sustainable business model portfolio, which serves as a tangible output of the work theinitiative has done together.