Marketing of Small Scale Industries in Latur District: A Case Study

Abstract The Information Available From District Industries Centre, Latur District Is Used For The Present Study. A Sample Of 266 Small Industries Selected Among More Than 2000 Registered Units Under Specified type of induStries. A Two Stage Stratified Simple Random Sampling Technique Will Be Adopted For Selection Of Samples. The Prime Intent Of The Present Paper Is To Study The Marketing Of Small Scale Industries From Latur District. Furthermore, The Study Emphasis On Year Wise Growth Of Small Scale Industries In Latur District And Identifies Problems And Opportunities faced by the entrepreneurs regarding Sound Marketing Practices. However, The Study Also Analyzes The Impact Of Market Orientation On Business Performance And Major Activity Wise Analysis Of Small Scale Industries In Latur District