RICE FARMING IN THE LENS OF GENERATION Z

Rice farming plays a vital role in the economy and food security of the Philippines, yet it faces numerouschallenges, particularly in engaging Generation Z farmers. This study investigates the perceptions of GenerationZ on rice farming, focusing on operational challenges, socioeconomic stigma, health-related risks, limited careerprospects, and gender-based barriers. This quantitative research included data that were collected from 154surveyed respondents, aged 12 to 27, residing in the Davao Region. The gathered data were analyzed usingExploratory Factor Analysis (EFA). The analysis determined four key factors, namely Challenges andVulnerabilities in Rice Farming, Socioeconomic Stigma and Health-related Issues, Disengagement and Lack ofFuture Prospects in Rice Farming, and Social and Gender-Based Barriers to Engagement.