Artificial intelligence as a dominant driver of the formation and development of the economic potential of business structures in turbulence

The subject of the research is the theoretical and practical foundations of artificial intelligence as a dominant factor in the formation and development of the economic potential of business structures in turbulent conditions.The aim of the research is to analyze the role of artificial intelligence in the formation and development of the economic potential of business structures in conditions of turbulence, as well as to study the main aspects related to the use of AI.Research methods. The study used a variety of methods that helped to analyze the impact of AI on the economic potential of business structures and adaptation to turbulence. The main research methods used were: analysis of scientific literature and review of theoretical approaches; empirical research; SWOT analysis; systematic approach; scenario analysis; comparative analysis; and tabular and graphical method.Results of the investigation. It has been established that artificial intelligence plays an important role in the formation and development of the economic potential of business structures, especially in conditions of economic turbulence. It has been determined that modern enterprises face a high level of uncertainty, changes in markets, and fluctuations in demand and growing competition. It is proved that the use of artificial intelligence is becoming a key tool for increasing their competitiveness, optimizing business processes and improving the efficiency of resource management. It is determined that one of the main problems in this area is the integration of artificial intelligence into existing management systems of business structures, where many companies are not ready for large–scale implementation of artificial intelligence due to insufficient technological base, low level of digital literacy of personnel or lack of financial resources. The conditions of economic turbulence of business structures, characterized by instability and unpredictability in the economic environment, which can affect enterprises in various ways, are investigated. It is analyzed and found that artificial intelligence has a significant impact on the economic potential of business structures, which is manifested in the following main aspects: optimization of business processes; increase in productivity and efficiency; innovation and development of new products; adaptability and flexibility; forecasting and risk management; economic benefits and competitive advantages. It is proved that the use of artificial intelligence in turbulent conditions allows business structures to more accurately predict changes in market conditions, adapt to them in real time and reduce the risks associated with external factors. It is determined that artificial intelligence is dominant in shaping the economic potential of business structures, but the effectiveness of its application depends on the ability of organizations to adapt to new obstacles, develop infrastructure and integrate the latest technologies into their business processes.Scope of the results. Economics, business analysis, management, information technology, economic potential of the enterprise. Conclusions. Artificial intelligence acts as a dominant factor in the formation and development of the economic potential of business structures, especially in times of economic turbulence. The introduction of AI helps business structures to reduce costs, increase efficiency and provide competitive advantages in the face of rapid change and economic turbulence. The conditions of economic turbulence include various factors that can interact and influence the economic environment of business structures, understanding of which and readiness to adapt to which is a key element of successful business management in conditions of uncertainty. Thus, in order to increase their economic potential, business structures need to develop a strategic approach to the introduction of AI and ensure the maximum synergistic effect of its implementation. In the future, AI will become an even more important element of economic potential formation in business strategies, providing business structures with competitive advantages and helping them to respond effectively to new conditions of turbulence.