STYLISTICS OF LEXICAL TOOLS IN ADVERTISEMENTS

Advertising text as a unit of advertising speech is an object of research for experts in various scientific fields. Stylistics of lexical means is an integral element of modern advertising text. The stylistic features of lexical tools in advertisements were analyzed in the article. Keywords: advertising, discourse, stylistics, lexicon, pragmatics, text

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-10-09
DOI
https://doi.org/10.5281/zenodo.13906299
Primary Topic
Discourse Analysis and Cultural Communication
Type
article
Field-Weighted Citation Impact
0.00
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article

STYLISTICS OF LEXICAL TOOLS IN ADVERTISEMENTS

Zenodo (CERN European Organization for Nuclear Research)
Discourse Analysis and Cultural Communication
article

STYLISTICS OF LEXICAL TOOLS IN ADVERTISEMENTS

article en

Abstract

Advertising text as a unit of advertising speech is an object of research for experts in various scientific fields. Stylistics of lexical means is an integral element of modern advertising text. The stylistic features of lexical tools in advertisements were analyzed in the article. Keywords: advertising, discourse, stylistics, lexicon, pragmatics, text

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 44%
Discourse Analysis and Cultural Communication
DOIOpen Access PDFOpenAlex
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