PROMOTING GASTRONOMIC TOURISM VIA E-WORD OF MOUTH IN UZBEKISTAN

In this article will be discuss it about promotion gastronomic tourism in Uzbekistan through a word of mouth. The function of electronic word-of-mouth in advancing culinary tourism in Uzbekistan is examined in this study. The nation may increase its exposure as a distinctive culinary destination by utilizing social media posts, digital content, and online evaluations left by tourists about Uzbek food. Building trust and drawing in more tourists with an interest in food culture are two benefits of positive internet sharing of experiences with traditional foods like plov, samsa, and lagman. In order to support Uzbekistan's gastronomy tourism sector and promote sustainable tourism growth, the study emphasizes the significance of motivating tourists to actively engage in e-word-of-mouth.