Factor Affecting on Customer Satisfaction on Green Banking Services

Abstract: With an emphasis on the significance of demographic variables like gender, marital status, age, and educational attainment, this study explores the elements affecting customer satisfaction in the context of online banking. The study sought to find any notable variations in customer satisfaction levels according to these demographic characteristics by thoroughly examining customer feedback and data. The study looked at a number of variables that affect customer satisfaction, such as responsiveness, security, accessibility, ease of use, and personalized services. The "Combined factors" variable was used to gauge the general level of customer satisfaction. The study investigated the connection between demographic factors and customer satisfaction using a post-hoc Tukey HSD analysis and an independent samples t-test. The study's conclusions showed that age, marital status, gender, and level of education had no discernible effects on green banking customers' satisfaction. Regardless of their marital status or educational background, customers of both sexes reported comparable levels of satisfaction. Additionally, consumers' satisfaction levels with green banking services were similar across age groups