Revitalizing the Tourism Industry of Madhya Pradesh: Opportunities, Challenges, and Government Policies

Abstract: This paper discusses the status, prospects, and challenges before the tourism industry in Madhya Pradesh. It has been observed that there is a huge potentiality of tourism in the State. Madhya Pradesh is known for its eco-friendly destinations and the abundant natural diversity. It is also called as the “Tiger State of India.” It is a unique place with rugged mountains, dense forests, deep valleys, raging rivers, lakes and waterfalls. The location of the state is also an advantage for the tourism industry. It is situated in the centre of country. It has three UNESCO World Heritage sites like the Buddhist Monuments at Sanchi, Rock Shelters of Bhimbetka, and the Khajuraho Group of Monuments which are famous among the tourists. The state has many natural reserves and national parks. Pachmarhi, Amarkantak and Shivpuri are the popular hill stations. The state is also well-known for its colourful fairs and festivals. Bhagoriya dance of Jhabua, Ramanavami of Chitrakoot and Orchha, Dusshera in Jabalpur, Shivratri in Khajuraho, Bhojpur, Pachmarhi and Ujjain; and the annual festival of dances at Khajuraho attract thousands of tourists every year. Tourist arrival in the state is growing constantly after the withdrawal of the corona pandemic restrictions. This industry in the state had suffered during the corona pandemic period. Tour operators, traders, taxi drivers, and vendors were the worst suffers during the restrictions. Though there are six tiger reserves, the Satpura Tiger Reserve is the most sought after are widespread tourist destination. October- February are the best time for visitors to travel the state. There are many challenges before this sector of the State. Shortage of infrastructure facilities, fund, and transport facilities are the major challenges. Therefore, the tourism department should implement proper policies for mitigating the constrains so as to develop the tourism sector in the state. The researcher has tried to identify the relationship between the impact of corona pandemic on tourist arrivals and the gross state domestic products through developed hypotheses.