The Perspective of Gen Z Smartphone Users on Fitness Apps

Abstract: The purpose of this study is to know the perspective of Gen Z Smartphone users on fitness apps in Delhi, India. Based on primary data collected from 394 fitness apps users in Smartphone of Gen Z, shows that association between intention of continued usage of health and fitness apps and habit of tracking fitness using the app in Gen Z. also significant Association between intention of continued usage of health and fitness apps and Satisfaction level in fitness app in Gen Z is found and also significant Association between intention of continued usage of health and fitness apps and referral by friends and relatives for app in Gen Z is observed. Limitation of the study is that this study is based on 2024 data. Results may vary in future times. Further scope of the study is demographic perception can be studies on this topic. Keywords: Perspective, Smartphone, Gen Z, Fitness, Apps