THE INFLUENCE OF INDUSTRIAL DESIGN ON MANUFACTURING INNOVATION AND HIGH-QUALITY DEVELOPMENT

In an era marked by economic globalization and fierce market competition, the transformation and modernization of the manufacturing industry have emerged as vital strategies for national progress. To contend with escalating external competition and internal demands, the manufacturing sector must continually elevate its product quality and innovation capabilities to sustain market competitiveness. Within this dynamic landscape, industrial design, an interdisciplinary and innovative discipline, assumes a pivotal role. It contributes to the enhancement of product competitiveness, the augmentation of brand value, the optimization of industrial structure, and the facilitation of industrial upgrading. Consequently, industrial design stands as an indispensable component in the ongoing transformation and advancement of the manufacturing industry. By harnessing the potential of industrial design, the manufacturing sector can adeptly align with market requirements, elevate product value, and attain a trajectory of high-quality development.