THE EFFECTIVENESS OF USING ARTIFICIAL INTELLIGENCE IN THE EDUCATIONAL PROCESS: DIGITAL PEDAGOGY AND AN INDIVIDUAL APPROACH

This article explores the effectiveness of integrating artificial intelligence (AI) into the educational process, with a focus on digital pedagogy and individualized learning approaches. AI technologies such as adaptive learning systems, intelligent tutoring systems, and automated feedback tools have shown great promise in enhancing educational outcomes by personalizing learning experiences, improving engagement, and supporting teachers in their instructional roles. The paper examines how AI facilitates the personalization of learning, automates assessment tasks, and promotes inclusivity in education. Despite these benefits, the article also discusses the challenges associated with AI implementation, including data privacy concerns, algorithmic bias, and the risk of overreliance on technology. The conclusion emphasizes that while AI can transform education, its integration must be guided by ethical principles and a human-centered approach.