A Study on Customer's Perception Towards Portrayal of Women in Advertisement

The portrayal of women in advertisements has evolved over the years, with a shift towards showcasing their strengths andabilities. However, there is still a long way to go as many ads continue to objectify women and perpetuate stereotypes.Advertisers need to be more mindful of the messages they are sending out and ensure that their ads are inclusive and diverse.There is a huge scope for the portrayal of women in advertisements, which can help in breaking stereotypes and empoweringwomen. Today the advertising industry is one among the fastest growing industries not only in our country but across the world.Every company, institution and services take the help of advertisement to make the people aware of the product.Advertisements not only inform people about the availability of the product in the market but also help in creating a need for theproduct in the mind of viewers. They also help in building a brand image and creating a niche for the same in the market.Customers have a large selection to pick from because similar products made by various companies are readily available on themarket. Every business in this situation wants to advertise its goods in a way that will draw in increasing numbers of customersto purchase it. As a result, they employ commercials to promote their product. Depending on the budget a company or clientgives an advertising agency, advertisements can take on a variety of shapes and sizes. These companies create theadvertisements for their clients while keeping in mind the product's target market. They choose the type of advertisement thatwould be appropriate for the product and the location.