FACTORS AFFECTING STARTUP INTENTIONS OF STUDENTS IN VIETNAM CASE IN HO CHI MINH CITY

Abstract This research was initiated to investigate the determinants that impact the entrepreneurial intentions of students in Ho Chi Minh City. The exploration of this subject matter equips students with a more nuanced comprehension and an objective perspective regarding the current entrepreneurial intentions prevalent among the student populace, in addition to elucidating the variables that shape these intentions. Consequently, this understanding facilitates the formulation of strategies aimed at fostering the entrepreneurial ethos among students on a national scale, with a specific focus on those in Ho Chi Minh City. The methodological approach involved the dissemination of online survey instruments, yielding a total of 592 completed responses. Upon meticulous examination of the data, 16 responses were deemed invalid due to uniformity in answers. Ultimately, the analysis was based on 575 valid survey responses. The investigation employed linear regression modeling for hypothesis testing. Findings from the research indicate the presence of five significant factors influencing the entrepreneurial intentions of students in Ho Chi Minh City, specifically identified as "Feasibility perception" "Social perception", "Entrepreneurial Self-Efficacy", "Available instruments" and "Attitude". Finally, this study offers several managerial implications aimed at motivating the entrepreneurial spirit among students.