Research on Order Accuracy and Customer Satisfaction in Online Shopping

This study examines how request accuracy affects customer loyalty in the online shopping environment, focusing specifically on the fashion, food delivery, and staple categories. Information was obtained from 68 respondents via a web-based overview using a quantitative examination approach, revealing fundamental details about shopper encounters. The findings show that a significant portion of customers (33.8%) strongly dislike receiving incorrect items, which lowers their satisfaction levels. Effective communication from transportation experts was identified as a key factor in enhancing the customer experience, as 51.5% of respondents expressed objectivity about their partnerships.