ROLUL ANIMAȚIEI TURISTICE ÎN PROMOVAREA PATRIMONIULUI CULTURAL DIN CADRUL STRUCTURILOR CU FUNCȚIUNI DE CAZARE ȘI DE SERVIRE A MESEI

Summary. Tourist animation is a form of tourist activity carried out in a tourist enterprise (tourist complex, hotel, restaurant, guesthouse, cruise ship, train, etc.), which involves tourists in activeparticipation in the various activities. An increasingly significant share of the tourism services marketis being devoted to cultural tourism and one of its branches - animation. In the modern globalizedworld, tourist entertainment can become the real „lifebuoy” of national cultural heritage. In additionto tourist agencies and museums, local accommodation establishments actively promote nationalculture and tradition through animation, organizing various performances that greatly help to raiseawareness among tourists of Moldova’s culture and originality. Professionals or local amateur ensembles realize performances, exhibitions, MasterClasses, and other activities.Keywords: animation, cultural heritage, custom, tourists, hostel, hotel