USING KEY PERFORMANCE INDICATORS (KPI) FOR DEVELOPING GROWTH STRATEGIES AND MANAGING COMPANY PERFORMANCE

The article analyzes the use of key performance indicators (KPI) in strategic management and the development of growth plans for companies in a global economy. It discusses various types of KPI, including financial, operational, customer, and employee performance metrics. The study explores how the application of KPI helps assess the current state of a company, forecast future developments, and make informed management decisions. The article also examines tools and methods for analyzing KPI, such as business intelligence systems and regression analysis, which optimize business processes and enhance competitiveness. Examples of successful KPI implementation by leading global corporations are provided.