INVESTOR'S AWARENESS OF KISAN VIKAS PATRA: A STUDY WITH SPECIAL REFERENCE TO REWARI DISTRICT OF HARYANA

This study investigates investor awareness of the Kisan Vikas Patra (KVP) scheme in the Rewari district of Haryana, focusing on several critical aspects such as interest rates, minimum investment requirements, investment durations, maturity periods, and options for partial withdrawals. Utilizing a descriptive research design, this study gathered data from 90 respondents through structured questionnaires, supplemented by secondary sources like published articles and regulatory documents. A comprehensive statistical analysis using chi-square assessed the differences in awareness between male and female investors across various aspects of KVP. The findings revealed significant gender differences in the understanding of KVP's financial terms and conditions, as indicated by all p-values, leading to the acceptance of all alternative hypotheses. This suggests that the dissemination of information and educational efforts regarding the KVP have not reached both genders effectively in the targeted region. The results underscore the importance of ongoing financial literacy programs that are accessible and effective for all community members, regardless of gender, ensuring equitable knowledge about such government savings schemes.Keywords: Awareness, Investor, Interest Rates, Post office, Kisan Vikas Patra