The Strategic Imperative of Alumni Services in Higher Education

This study investigates the impact of support services on alumni engagement and loyalty at the University of Education Winneba (UEW), with a particular focus on alumni's awareness, utilisation, satisfaction, and the challenges they face in accessing these services. Leveraging a quantitative research design, the study surveyed approximately 300 UEW alumni, revealing critical insights into the dynamics of alumni relations within higher education. The Study Findings indicate that while a majority of alumni are aware of support services, a smaller portion utilise them, with satisfaction levels varying significantly. Key challengesidentified include inadequate communication and prolonged processing times, which are detrimental to fostering a robust alumni network. The study further explores the importance of specific support services, such as career counselling and transcript issuance, in enhancing alumni's career development and educational pursuits. The potential of support services in increasing alumni engagement is acknowledged, alongside a set of recommendations aimed at improving communication channels, streamlining service processes, and enhancing career support services. This research contributes to the broader discourse on higher education administration and alumni relations, offering actionable insights for institutions seeking to strengthen their alumni engagement efforts.