IMPLEMENTING GREEN TECHNOLOGIES TO REDUCE ENVIRONMENTAL IMPACT: ECONOMIC AND COMPETITIVE ADVANTAGES OF ECO-FRIENDLY PRACTICES

This study investigates the adoption of green technologies by businesses to enhance sustainability and reduce their environmental impact. The objective was to identify the key challenges and benefits associated with green technology integration. A mixed-method approach was used, combining a survey of 150 Fortune 500 executives and qualitative interviews with sustainability officers. Results showed that 62% of companies had adopted at least one green technology, with major barriers including high upfront costs (45%) and regulatory inconsistencies (30%). However, companies that integrated green technologies reported energy savings of up to 25%. The study concludes that while challenges remain, businesses that invest in sustainability are well-positioned for future growth.