LEVERAGING DIGITAL CHANNELS FOR CUSTOMER ENGAGEMENT AND SALES: EVALUATING SEO, CONTENT MARKETING, AND SOCIAL MEDIA FOR BRAND GROWTH

The research explores the effectiveness of digital marketing strategies, particularly Search Engine Optimization (SEO), content marketing, and social media, in boosting brand awareness. The objective was to assess the impact of these strategies on customer engagement and visibility. A mixed-methods approach was used, involving surveys from 100 businesses and interviews with marketing professionals. The findings revealed that businesses that adopted SEO experienced a 40% increase in organic traffic, while those focusing on content marketing saw a 60% improvement in customer retention. Social media marketing led to a 53% rise in customer engagement. The research concludes that a multi-channel digital marketing approach is essential for maximizing brand visibility.