EXPORT QUALIFICATION PROGRAMME (PEIEX): A STRATEGIC FACILITATOR FOR OVERCOMING INTERNATIONALIZATION CHALLENGES IN TECHNOLOGY ENTERPRISES

Internationalization is crucial for SMEs as it opens new markets, enhances competitiveness, and fosters sustainable growth. Export promotion programs play a pivotal role by providing tailored support, addressing barriers, and guiding SMEs in navigating the complexities of global markets, facilitating their successful entry and expansion into international arenas. The PEIEX program in Rio Grande do Norte, aimed to qualify companies for export and internationalization. The program's overarching goal was to enhance the international competitiveness of local businesses by providing tailored support, covering essential aspects of preparation, and guiding entrepreneurs through the development of export plans for specific international markets. The current article aims to identify the main barriers to the internationalization of technology-based SMEs in the state of Rio Grande do Norte, Brazil, to analyse elements that may lead to the development of appropriate support strategies for these organisations. Additionally, it seeks to present the Export Qualification Program - PEIEX by ApexBrasil as a tool enabling technology SMEs to overcome these barriers, based on documentary analysis and a Panel of Specialists from PEIEX-RN, cycle 2020-2022. Results indicated a positive impact on participating companies, showcasing the success of the program in addressing barriers to internationalization. The targeted regions experienced increased engagement, with businesses benefiting from the tailored assistance provided by the program. The methodology effectively guided entrepreneurs, offering valuable insights and support to navigate the complexities of global markets. Overall, the collaborative efforts between ApexBrasil and regional businesses demonstrated the efficacy of the PEIEX program in promoting internationalization and enhancing the competitiveness of local enterprises.