First Impressions vs. Lasting Impressions: Comparing Hospitality and Memorable Hosting Experiences Between Guests

This paper aims to investigate whether the perception of hospitality experience and its consequent relationships with memorable hosting experiences, and behavioral intention could be perceived differently between First-time and Repeat guests. This is descriptive research using structural equation modeling and multigroup analysis. A survey was carried out with guests of a hot spring resort. A sample of 582 participants was obtained and divided into two distinct groups (First-time and Repeat guests) for analysis purposes.