DEPICTING THE SIGNIFICANCE OF SOCIAL MEDIA ENTREPRENEURSHIP AS MODERN DAY TOOL FOR NATIONAL DEVELOPMENT: A CASE STUDY OF NIGERIA

In recent times, the depreciating state of business organizations in Nigeria have attracted hugeconcerns from its citizens. So many companies experience stories of bad customer services anddisappointing products in their business teraigns. Thanks to digital technology, social mediaentrepreneurship has emerged as a pivotal driver of innovation, market creation anddevelopment. By leveraging the potentials of social media platforms, businesses can trivepositively well. According to Simon (2012), business managers have greater access to differentaudiences, improved products and services, improved customer service, increased patronage,adoption of favorable pricing practices, and foster digital literacy. This paper is a descriptivereview of the the impact of social media entrepreneurship on national development. The paperdiscusses the role of social media in entrepreneurial development and the role of Social MediaEntrepreneurship in the Development of Nigerian Economy. In order to collect relevant datafor this paper, questions were carefully constructed and administered to respondents usingonline Google form. The responses gathered were subjected to reliability analysis. Finally, thepaper concludes that social media entrepreneurship is a viable tool for national development,but requires strategic support from economic stakeholders including policymakers, industryleaders and government officials.