USE OF MANAGEMENT TERMINOLOGY IN A GLOBALISED WORLD. BEYOND AN APPARENT TRANSFORMATION

Purpose – The aim of the authors of the article is to identify trends in the use of managerial specialist language in its operation and expression in the current global context, with its widely accepted attributes of volatility, uncertainty, complexity and ambiguity. Subsequently, for such a topic, which is very rarely dealt with explicitly in the literature, it is desirable to identify the extent to which a standard, classical general language is being preserved and, complementarily, what are the sources of change (renewal, transformation of meaning, internationalization, regionalization, abandonment of certain concepts, etc.). Methodology/approach – The research is carried out by highlighting specific aspects of the topic already manifested in the literature and practice. Various approaches found in the literature are explored. In addition, interviews of prestigious international personalities in the field of management are selected and bibliometrically analyzed in order to identify frequencies of use of certain terms and to highlight possible conceptual convergences and new trends in management terminology. Findings – Globalization, and in particular the economic component, is causing changes in managerial conceptualization and expression. Important influencing factors, in terms of intensity and extent, are the digitalization of processes and the contemporary internationalization of business. Research limitations/implications – The scope and validation of the findings is limited by the possibility to investigate exhaustively, in large groups, nationally and internationally, at the level of specialists and everyday language, young people and adults, etc. the ways in which contemporary management terminology is used. The diversity of areas in which management knowledge is applied should also be considered as a limitation. Practical implications – The usefulness of such research can be manifested both at the academic level (how we form and cultivate a topical managerial culture, relevant to the practical work of organizations but also in terms of temporality) and at the level of organizations and business (through the need for a minimum level of semantic interoperability). Originality/value – Scanning the literature produced strictly on this topic reveals an insignificant concern in terms of popularized results. Implicitly, the topic has been marginally addressed in some complementary works as a framing of the subject. This can be seen as a direction for studies and research at the national level in interdisciplinary teams (at least in fields such as linguistics and economics), the aim being to bring the topic into line with international managerial realities.