A STUDY ON FACTORS INFLUENCING THE PURCHASE OF LIFE INSURANCE PRODUCTS FROM THE PRIVATE LIFE INSURANCE COMPANIES IN INDIA

This study examines the key factors influencing consumer decisions to purchase life insurance products from private life insurance companies in India. It highlights demographic, psychological, economic, and social influences, providing insights for insurance providers to tailor their offerings and marketing strategies effectively.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-10-12
DOI
https://doi.org/10.5281/zenodo.13923067
Primary Topic
Insurance and Financial Risk Management
Type
article
Field-Weighted Citation Impact
0.00
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article

A STUDY ON FACTORS INFLUENCING THE PURCHASE OF LIFE INSURANCE PRODUCTS FROM THE PRIVATE LIFE INSURANCE COMPANIES IN INDIA

Zenodo (CERN European Organization for Nuclear Research)
Insurance and Financial Risk Management
article

A STUDY ON FACTORS INFLUENCING THE PURCHASE OF LIFE INSURANCE PRODUCTS FROM THE PRIVATE LIFE INSURANCE COMPANIES IN INDIA

article en

Abstract

This study examines the key factors influencing consumer decisions to purchase life insurance products from private life insurance companies in India. It highlights demographic, psychological, economic, and social influences, providing insights for insurance providers to tailor their offerings and marketing strategies effectively.

Zenodo (CERN European Organization for Nuclear Research)
Decent work and economic growth
Openalex Percentile: Top 58%
Insurance and Financial Risk Management
DOIOpen Access PDFOpenAlex
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A STUDY ON FACTORS INFLUENCING THE PURCHASE OF LIFE INSURANCE PRODUCTS FROM THE PRIVATE LIFE INSURANCE COMPANIES IN INDIA · Zenodo (CERN European Organization for Nuclear Research) (2024) | TGRS Research Map | TGRS