Identification of the Entrepreneurial and Business Profile of the Gym

The research project focuses primarily on the identification and analysis of the entrepreneurial and business profile of gym and musculation center managers in Teresina, Piauí. The gym sector in the city has experienced significant growth in recent decades, driven by the increasing demand for health and wellness services, highlighting the relevance of investigating management practices in this context. The research adopts a mixed-methods approach, combining quantitative and qualitative methods, including geomarketing analysis, which allows the study of how geographic location influences business performance. The study also seeks to understand how the adoption of digital technologies, such as artificial intelligence, can optimize processes and enhance the competitiveness of gyms. By understanding the entrepreneurial skills and effective practices applied by managers, the project offers relevant contributions both to the theoretical advancement in the field of management and entrepreneurship and to the proposal of practical solutions aimed at the sustainable development of the gym sector in the capital of Piauí. The research also presents implications for the formulation of public policies that encourage innovation and local entrepreneurship.