THE IMPACT OF DIGITAL TRANSFORMATION ON ENTERPRISE PERFORMANCE - DATA FROM HIGH-TECH ENTERPRISES IN THE YANGTZE RIVER DELTA REGION

Abstract Due to the existence of the "digital paradox", the mechanism and results of enterprise Digital transformation have been a hot topic of discussion among scholars in recent years. This article is based on the background of the integrated development of the Yangtze River Delta in China, with high-tech enterprises in the Yangtze River Delta as the research object, and collects sample data on Digital transformation and performance development of 375 enterprises. Based on Structural Equation Modeling (SEM), path relationships were constructed. The research results indicate that Digital transformation of enterprises has a significant positive impact on Enterprise performance through the comprehensive effects of value chain digitization, business process digitization, product and service digitization, and digital technology application. Meanwhile, Digital transformation of enterprises also has a significant positive impact on business model innovation, green innovation, and entrepreneurial spirit. Among them, green innovation and entrepreneurial spirit have a significant positive impact on Enterprise performance, while business model innovation has no significant impact on Enterprise performance. Further exploration can lead to the conclusion that green innovation and entrepreneurial spirit have a significant mediating effect between Digital transformation and Enterprise performance, while business model innovation has no mediating effect.